They seemed to really enjoy decorating their own pages, but I was disappointed that some of the students didn't want to customise it more.
Then I presented the ICT class badges and the idea behind them. I was surprised by their reaction. They really seemed excited about collecting the badges by unlocking them like achievements. This would be either by completing units or by demonstrating a skill. They can then proudly display the badges on their site. There was hushed whispers about which badge they wanted to get first and a lot of "Oh yeah I want that one". This bodes well.
I've printed a display of them for the classrooms and soon I can start to dish them out. Exciting times! I might have to think of more to keep the interest up.